Beware of Gold Investment Advertising That Plays on Your Fears

If you’ve read about any of the gold investment scams that have been discovered in the past few years, you’ve probably noticed that many of them featured an extensive marketing campaign built to instill trust and play on investors’ fears of economic collapse. While not every persuasive gold advertisement is necessarily a scam, it is more important than ever to pay attention to how an investment opportunity is marketed when you’re making decisions about where to stash your investment cash.

Gold Investment Fraud and Manipulative Advertising Tactics

When you’re watching, listening to, or reading an ad for a gold investment opportunity, pay attention to how the ad attempts to convince you to buy. Does it assure you of the “absolute safety” of gold in the event of economic collapse? Does it profess to be a completely “risk free” investment? Are you being tempted to turn your retirement investments over to gold? Does the pitch mostly depend on a celebrity endorsement? Are you left with only a vague idea of how the investment really works?

While you should always do thorough research on any new investment product, the number of recent gold investment cons should make investors wary. Make sure you do lots of research if you’re unfamiliar with gold investing, and be sure to ask lots of questions about the real products and risks involved.

For more information about steering clear of gold investment fraud, please also see our helpful FAQ, “How Can I Avoid Getting Involved in a Gold Investment Scam?”

If you have already become the victim of a gold investment scam, it may be possible to recover your investment losses. The experienced investment fraud attorneys with Meyer Wilson would be happy to speak with you today to evaluate your case and explain more. Give us a call or simply fill out the confidential contact form on this page to get started.


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