The Indiana Investment Watch is running an online advertising campaign
to educate investors on how to spot and avoid online investment fraud.
The campaign is built around four fictional companies. The ads are placed
on websites frequented by online investors. When an investor clicks on
the ad, a message from Indiana Securities Commissioner Chris Naylor will
explain that the advertised investment is not a real investment, but is
instead an example of an ad for a common online investment scheme.
The Investor Protection Trust, a nonprofit organization that works to
improve investor education across the United States, has provided a grant
to fund the Watch's campaign. The Indiana Securities Division - the
state's investigation department for online investment fraud - has
high hopes that the ads will help protect Indiana's investors.
"The ads, websites and videos all incorporate techniques fraudsters
commonly use to solicit victims," said Secretary of State Todd Rokita,
who runs the Division.